1942

Casablanca, directed by Michael Curtiz: in one of cinema’s most memorable scenes,

Humphrey Bogart and Ingrid Bergman share glasses of Mumm Cordon Rouge in a bar in Casablanca.

Awarded the Academy Award for Best Picture in 1943, the film ranks Number 3 on the American Film Institute’s Best American movies of all time. In Herbert Ross’ 1972 film Play It Again Sam, Woody Allen plays a fanatical movie buff obsessed with Casablanca and Humphrey Bogart’s persona; he apes his hero by trying to woo Diane Keaton’s character

with Mumm Cordon Rouge Champagne.

The use of brand name products in movies comes about by three major means: companies solicit studios and pay for the on-screen plugs, studios solicit manufacturers for use of the product for a fee or for free, or producers will simply use a product without contacting the manufacturer.