{"id":819,"date":"2025-01-16T16:13:30","date_gmt":"2025-01-16T15:13:30","guid":{"rendered":"https:\/\/champagne-bond500.com\/?post_type=product&p=819"},"modified":"2025-02-27T16:53:56","modified_gmt":"2025-02-27T15:53:56","slug":"champagne-cinema-season-1","status":"publish","type":"product","link":"https:\/\/champagne-bond500.com\/eng\/produit\/champagne-cinema-season-1\/","title":{"rendered":"Champagne Cinema Serie 1"},"content":{"rendered":"

In 1933, Piper-Heidsieck was the first Champagne house to appear on the big screen in the film\u00a0\u00ab\u00a0Sons of the desert\u00a0\u00bb<\/a>\u00a0by\u00a0Laurel and Hardy<\/a>. This connection with cinema continued in 1953 when\u00a0Marilyn Monroe<\/a>\u00a0expressed her affection for the brand in a press interview<\/p>\n

Since 1993, the Piper-Heidsieck house has maintained its relationship with cinema, serving as the official supplier of the\u00a0Cannes Film Festival<\/a>\u00a0until 2020 and also of the\u00a0Oscars<\/a>\u00a0from 2015 to 2020. The Piper-Heidsieck house maintains its relationship with cinema and has been a patron of the Cin\u00e9math\u00e8que Fran\u00e7aise since 2008.<\/p>\n

It has contributed to the funding of the restoration of Luis Bu\u00f1uel’s film\u00a0\u00ab\u00a0The Golden Age\u00a0\u00bb<\/a>.<\/sup>\u00a0Today, the house partners with new festivals that promote inclusion, such as the Independent Film Spirit Awards.<\/p>","protected":false},"excerpt":{"rendered":"

Founded by Florens-Louis Heidsieck in 1785, Piper-Heidsieck is a French Champagne House. In the late 1980s, Piper-Heidsieck became part of the R\u00e9my Cointreau group, then sold in 2011 to EPI. The new management, aware of the cinema heritage and Piper\u2019s long-standing relationship with this art, wanted to define a cinema platform for an integrated brand communication with a 360\u030a activation.<\/p>\n

Tasks<\/h3>\n

First task was to make sure that the new overall brand promise and positioning were aligned and possibly leveraged in the cinema industry. Our main task was to define a worldwide launch event activation platform with selected event guidelines (key success factors), as well as defining a specific positioning statement in the cinema.<\/p>\n

Actions<\/h3>\n

We first carried out a\u00a0\u201cTour d\u2019horizon\u201d<\/i>\u00a0of the most influential, international film festivals in the world, looking at comparable brands currently associated with film festivals. Through viewing the history of Piper-Heidsieck, we established the strong link between the brand and the cinema. We identified new touch points related to the cinema in order to promote Piper including new sponsorship (and\/or product placement) opportunities.<\/p>\n

Results<\/h3>\n

We defined a cinema platform with 360\u00b0 brand activation: worldwide, all year long, multi-scale \u2013 focused on events aligned with advertising, PR and merchandising. In order to promote Piper-Heidsieck in the cinema, we created an immersive new brand website. Today, Piper-Heidsieck is one of the few\u00a0\u201cChampagne of the cinema\u201d<\/i>, with a global presence in multiple high-profile events, including The Oscars and Cannes International Film Festival; creating a strong emotional bond with consumers<\/p>","protected":false},"featured_media":2186,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[19],"product_tag":[],"class_list":["post-819","product","type-product","status-publish","has-post-thumbnail","product_cat-non-classe","first","instock","sale","taxable","shipping-taxable","purchasable","product-type-simple"],"_links":{"self":[{"href":"https:\/\/champagne-bond500.com\/eng\/wp-json\/wp\/v2\/product\/819","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/champagne-bond500.com\/eng\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/champagne-bond500.com\/eng\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/champagne-bond500.com\/eng\/wp-json\/wp\/v2\/comments?post=819"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/champagne-bond500.com\/eng\/wp-json\/wp\/v2\/media\/2186"}],"wp:attachment":[{"href":"https:\/\/champagne-bond500.com\/eng\/wp-json\/wp\/v2\/media?parent=819"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/champagne-bond500.com\/eng\/wp-json\/wp\/v2\/product_brand?post=819"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/champagne-bond500.com\/eng\/wp-json\/wp\/v2\/product_cat?post=819"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/champagne-bond500.com\/eng\/wp-json\/wp\/v2\/product_tag?post=819"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}