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Bling Empire Boom

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Champagne sales in the Gulf fizz by 91%

Emirates is the only commercial airline in the world officially serving Moët & Chandon, Veuve Clicquot and Dom Pérignon to passengers

  • World Cup led to shipments in Qatar rising by 149%
  • Sales in UAE were up 73% last year
  • Emirates ranks 17th for global Champagne sales

World Cup fans and wealthy expats led to Champagne imports to the Gulf almost doubling in 2022.

After a strong marketing push by French producers helped luxury bubbly become more mainstream, the number of bottles of Champagne shipped to the region surged 91 percent last year.

Comité Champagne, the industry body representing French producers, told AGBI that 1,895,579 bottles were sent from France to the UAE last year, a year-on-year increase of 73 percent.

The emirates accounted for three quarters of all bottles sent to the region.

The increase meant sales were 5.5 percent above what they were in 2019 before the pandemic restricted imports.

The staging of the World Cup in late 2022 saw Qatar’s imports rise 149 percent year-on-year to 623,548 bottles.

Bahrain reported a 97 percent increase.

Oman enjoyed a 2,859 percent rise in Champagne imports, but this was likely due to a statistical anomaly as shipments slumped substantially in 2021 and were still 70 percent down on pre-pandemic sales.

Brigitte Batonnet, a press spokesperson from Comité Champagne, said that the increase in Qatar and the wider Gulf region was “due both to the World Cup and to the tourism recovery after the Covid crisis”.

A total of 326 million bottles were produced in the Champagne region of north-eastern France in 2022, a yearly increase of 1.6 percent. Exports accounted for 45 percent of sales and increased 4.3 percent year-on-year.

The UAE is the world’s 17th largest market for Champagne

The top five global export markets in 2022 were the US, UK, Japan, Germany and Italy.

The UAE was the biggest Arab market, ranked 17th in the world.

Maritime and Mercantile International (MMI), one of the main alcohol distributors in Dubai, echoed the French producers’ data, with its Champagne shipments up 66 percent in 2022.

Tony Dodds, general manager for wine and Champagne at MMI, said the sales increase was despite the sparkling wine market staying generally stable. Prosecco and Cava sales were up 5 percent and 3 percent respectively over the same period.

Description

Dubai Bling is a bilingual reality television show which portrays a diverse group of millionaires residing in Dubai. Produced by Greg Wheeler, its first season was released on Netflix on October 27, 2022.

A second season debuted on December 13, 2023. A third season was released on January 8, 2025.

The series is based on Bling Empire.

The Netflix television show features a group of intelligent, professional individuals showing off their extraordinary material wealth. While there are some moments that highlight what some of the cast members’ jobs are like, most of the series revolves around shopping, dinners, parties, and other events. It also revolves around their interpersonal relationships, which leads to lots of gossip, especially among the women.

Season 1 showcased the story of real estate expert Zeina Khoury confronting influencer Farhana Bodi.

The season also showed Loujain « LJ » Adada going on a blind date and Safa discussing her living situation with her husband.

Its seen that the cast members faced numerous ups and downs throughout the season as it progressed. The final episode showed Farhana proving her worth and LJ talking to her mother.

The season begins with entrepreneur Ebraheem Al Samadi’s wedding to his new wife, Hamdah, marking a significant event in the social circle. Beauty queen Mona Kattan joins the cast, bringing her business acumen and personal experiences into the spotlight.

Safa Siddiqui, now a mother for 2, becomes a central figure, engaging in feuds and backstabbing, particularly targeting Farhana Bodi, which leads to explosive confrontations.

The season is characterized by lavish parties, stunning skylines, and jaw-dropping fashion, maintaining the show’s signature display of luxury. As the episodes progress, cast members navigate personal and professional challenges, with relationships tested and alliances shifting. The finale concludes on a major cliffhanger, leaving viewers eagerly anticipating the next season.

Season 3 of Dubai Bling is packed with even more glitz, glamour, and high-stakes drama.

The season kicks off with Farhana Bodi finding herself at odds with both Safa Siddiqui and Zeina Khoury, as alliances crumble and betrayals come to light, fueling tensions at the group’s extravagant gatherings.

An escalating rivalry between LJ and new cast member, Jwana Kareem, whose feud dominates social circles with fiery confrontations and shocking revelations.

Mahira achieves huge milestones. Ebraheem Al Samadi, fresh from the highs of last season, faces mounting drama with Bliss and Danya, as personal and professional lines blur in the spotlight. Lavish events, breathtaking views of Dubai, and jaw-dropping couture remain central to the show, while the cast grapples with shifting loyalties and deeply personal challenges.

The explosive finale introduces new twists and leaves viewers on the edge of their seats, eagerly awaiting what lies ahead in the world of Dubai Bling.

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